Business Administration

Author: Li Zhikun / Sun Hong
Publisher:
Publish Date: 2005-03-01
Features: Based on the most advanced business management theories and successful business practices from Europe, this book has been reprinted multiple times and is widely favored by business theorists and practitioners. It has been selected as a management textbook by many universities abroad, filling the gap in China's business theory field and possessing significant theoretical and practical value.
This book is written based on years of experience in business teaching and practice, with the latter primarily referring to the authors' extensive work in business consulting. It is suitable not only as a university textbook but also as a self-study guide for business management personnel and entrepreneurs.
The book first comprehensively and systematically elaborates on the fundamental knowledge of business management (business functions, business markets, marketing measures, business operation elements). Building on this foundation, it further analyzes basic business management decisions. These decisions include: business format decisions that determine the scope of business operations, and inter-enterprise collaboration intensity decisions that determine the operational methods of businesses.
During the writing process, the book adheres to the principles of simplicity and practical relevance, hence numerous examples are provided. When explaining business operation strategies, the book adopts an inspirational approach rather than simplistic formulaic discussions. To facilitate its use as a textbook, the connections between chapters are designed to be concise and clear. In the section, a dedicated chapter systematically introduces the book's structure. Understanding the logical relationships between chapters before diving into a lengthy book can greatly aid in grasping its content—a highly recommended reading method.
With its inclusion of numerous questions and case analyses, this book is also highly suitable as a self-study guide.