"Ad Film Production Essentials (Volume 2)"

Author: Hope Electronic Publishing House
Publisher:
Publish Date: 2005-04-01
Features: This book selects and presents over 140 top domestic and international advertising and opening title production examples, meticulously analyzed by experienced film and television producers. The book is divided into two parts: Advertising and Opening Titles. The Advertising section consists of two parts: General and Automotive, while the Opening Titles section is divided into four parts: Lifestyle, Entertainment, Technology, and Sports. This is the first book in China to provide a comprehensive and professional introduction to advanced international CG production techniques. It covers everything from graphic software design, pre-production shooting, tracking software calculations, 3D software element creation to post-production software techniques such as keying, color grading, and overall compositing. All the examples in the book specify the software used, including Photoshop, Illustrator, Boujou, 3dsmax, Maya, LightWave, SoftimageXSI, Houdini, Cinema4D, AfterEffects, inferno, flame, fire, flint, and Flash, all of which are currently internationally recognized professional production software. This book serves as a reference material for professional film and television production personnel, as well as a valuable guide for beginners to broaden their horizons and enter the field. It is also an exceptional teaching material for students and trainees in related fields. The accompanying CD-ROM contains selected short clips of advertisements and opening titles from the book for appreciation.