Logo Design: Series of Textbooks for Art and Design Majors in Chinese Higher Education Institutions

Author: Wu Guoxin
Publisher:
Publish Date: 2002-01-01
Features: The author has been engaged in teaching visual communication design for over twenty years. In addition to teaching, he has also undertaken numerous design projects and has written several textbooks, including "Graphic Visual Communication Design," "Window Display Design," and "Advertising Design." An excellent and classic logo not only features unique creativity but is also perfect in terms of aesthetics, functionality, and connotative expression. During the logo design process, it is essential to adhere to the principles of beauty. The relationship between the structure, points, lines, and planes, as well as the use of color, must align with the formal principles of aesthetics. A logo is a visual language that must be concise, clear, easily recognizable, and memorable. It is also an iconic language, where imagery is used to convey meaning. This expression cannot deviate from general human visual perception and recognition habits. Additionally, when designing, it is important to consider the logo's adaptability to different environments, occasions, and media.