Marketing Ten Commandments: The Wisdom of the Marketing Genie

Author: Jack Trout
Publisher:
Publish Date: 2005-01-01
Features: Top-tier management survival guide! The era of celebrity CEOs has ended. Ruthless news reporting, hostile boards, and a suspicious public will put more pressure on CEOs than ever before. They will be expected to do various levels of work, including making some frustrating marketing calls, even if they have no background knowledge to complete the task. Therefore, if your computer hasn’t been equipped with a marketing genie yet, here’s Jack Trout’s The Ten Commandments of Marketing, which can teach you a thing or two: How does brand management work? How to develop a product strategy? How to price correctly? How to conduct good research? How to choose and leverage advertising media? How to avoid common marketing mistakes? In addition, other little tricks are also a must-see. So, before your career takes off, don’t expect answers to appear out of thin air—go find them in the book. “Marketing tricks come and go, but Jack’s marketing principles and insights are time-tested winning strategies.” In The Ten Commandments of Marketing, renowned marketer and the “King of Positioning” Jack Trout tells a humorous and enlightening business legend for busy managers and executives, spreading the wisdom of marketing. Through the following ten concise chapters, the marketing genie answers ten basic marketing questions: What is the essence of marketing? What is brand management? What should my product strategy be? How do I price correctly? What is good market research? How should I evaluate advertising effectiveness? How do I choose the right advertising media? How important is the company logo? What are the common mistakes? Through Trout’s years of accumulated experience and profound insights, this book addresses key marketing issues. If you have a situation similar to B.J. Biegelman’s, you can also leverage the rare expertise of your marketing genie, which provides practical and simple advice for developing successful marketing strategies and skills. The Ten Commandments of Marketing is a “quick guide” to solving the ten most important marketing problems, especially suitable for executives with almost no marketing background.