Corporate Image and Visual Communication

Author: Yan Chen, Yan Yuzhong
Publisher:
Publish Date: 2005-01-01
Features: Art and design is an emerging interdisciplinary and comprehensive discipline whose professional directions gradually cover various aspects of people's basic living elements and cultural needs. With the rapid development of contemporary economic globalization and the knowledge economy, the interweaving of science and technology with cultural arts, the coexistence of mainstream culture, mass culture, fashion culture, and internet culture, and the orderly progress of the cultural power of the economy and the industrialization of culture have created a highly potential demand space for cultural and artistic talents, bringing unprecedented opportunities for the education and development of art and design in higher education. The publication of this series of textbooks will play a positive role in standardizing the teaching system of art and design, adjusting the curriculum structure of art and design, improving the teaching content and methods of art and design, and perfecting the teaching system of contemporary art and design, thereby enhancing the level of art and design education and teaching. It is believed that this series of textbooks can not only provide theoretical and practical references for art and design education and teaching in higher education, but also offer valuable references for professionals and enthusiasts in the field of art and design for knowledge updating and design creation.