Practical Public Relations Techniques

Author: Xie Chengzhi
Publisher:
Publish Date: 2005-01-01
Features:
Preface Public relations is not a triangle romance — Introduction to Public Relations: Communication Part
A dirty pair of glasses cost 30 million? — Embodied Communication: Polishing Part
Are they all involved in the sex industry? — Embodied Communication: Clothing Part
Why did the foreign conductor flee the stage? — Embodied Communication: Behavior Part (Part 1)
The consequences of picking teeth with a business card — Embodied Communication: Behavior Part (Part 2)
Why did Nixon apologize to Zhou Enlai? — Embodied Communication: Behavior Part (Part 3)
The only regret of Shanghai APEC? — Reception Etiquette (Part 1)
Chen Yi "deceived" the Japanese devils — Reception Etiquette (Part 2)
"Answering the phone" to achieve the best management — Telecommunication
Zhou Enlai's witty words break the ice — Language Communication (Part 1)
Churchill said his mother was American — Language Communication (Part 2)
To be Xiao He, to fail as Xiao He — Speech Communication
Should the seriously ill intern be saved? — Internal Communication (Part 1)
"I oppose, because it's too good!" — Internal Communication (Part 2)
B-1 bomber and vitamin B1 — Internal Communication (Part 3)
"Only eating this is worth it" — Communicating with Consumers and the Public
The community public relations that can carry the boat and overturn it — Communicating with Community Publics
The success story of the "red" capitalist Hammer — Communicating with Government Publics
Transmission Part
How did "Zhuangyuan Hong" become red again in Shanghai? — Principles of Public Relations Investigation
Starting from the Great Wall Hotel's public relations investigation — Content of Public Relations Investigation
Telescopes at Charles Prince's wedding — Analysis of Investigative Information
McDonald's Japan and children's birthdays — Public Relations Activities (Part 1)
Do journalists sell vegetables? — Public Relations Activities (Part 2)
Don't believe it, I'll show you to death — Public Relations Activities (Part 3)
Pigeon public relations and manufacturing news — Public Relations Activities (Part 4)
Embarrassment at the Olympic gold medal auction — Press Conferences and Press Releases
Qingdao Beer uses a "hatching chicken" to lay eggs — Exhibitions
Hainiu holds a mother's forum — Forums
Looking at sponsorship activities from the Los Angeles Olympics — Sports Public Relations
The world's first silk-dyed newspaper — Advertising Communication (Part 1)
"Open for three days, high-priced welcome"? — Advertising Communication (Part 2)
Li Muren and Miguel in advertising — Advertising Communication (Part 3)
Planning Part
Where will the thank-you banquet for Reagan's visit to China be held? — What is Public Relations Planning
The public relations war between the U.S. and the USSR — Goals of Public Relations Planning
"Kh?ng ???c nhìn!" — Novelty Principle of Public Relations Planning
Playing Diana — Creativity Principle of Public Relations Planning
Nixon in the Watergate scandal — Integrity Principle of Public Relations Planning
A forum for students who failed the college entrance exams? — Feasibility Principle of Public Relations Planning
Japanese convenience store opening advertisements — Organizational Image Planning
Bill Gates' successful planning — Product Image Planning
"The strange store's strange opening" — Public Relations Planning and Reverse Thinking
Rockefeller and the United Nations — Public Relations Planning and Deep Thinking
Peking University's centennial anniversary and the anniversary special train — Public Relations Planning and Association Thinking
Two thousand tons of waste turned into gold — Public Relations Planning and Radiation Thinking
How did the Olympics turn losses into profits? — Public Relations Planning and Convergence Thinking
The U.S. canceled military uniforms to save $1.5 million — Public Relations Planning and Brainstorming Method
Creative scientist Hallie's "635" method — Other Methods of Public Relations Planning
Negotiation Part
Crisis Part
Culture Part