Author: Tu Yongshi
Publisher:
Publish Date: 2005-01-01
Features: This book includes 13 chapters such as Introduction, International Marketing Strategy Planning, Analysis of International Marketing Environment, International Marketing Research, and Analysis of International Markets. Each chapter is equipped with "Learning Objectives," interspersed with "Related Links," "Mini Cases," and "Interactive Scenarios," followed by summaries, key concepts, review questions, and comprehensive cases at the end of each chapter.
International Marketing
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