Bestselling for a Reason: A Review of Bestselling Book Cases

Author: Fang Qing
Publisher:
Publish Date: 2005-01-01
Features: Bestsellers are a commercial phenomenon and the result of successful business operations in the publishing industry. Even the best cultural products struggle to achieve mass marketing without effective business operations. While business operations cannot possess the kind of magic that "multi-level marketing" claims to have—selling stones as if they were gold—these operations can indeed effectively package cultural products that meet market demand and push them to the market through scientific channels. In this book, the bestsellers of the books selected as case studies are closely tied to the successful business operations of the publishing companies. The significance of the cases lies in their inspirational value for similar events. We have compiled this book using some successful case studies of bestseller operations by publishing companies in China in recent years, hoping that these successful practices in bestseller operations can provide valuable references for the operation of bestsellers in China.