Newly Edited Public Relations

Author: Zeng Linzhi (Editor)
Publisher:
Publish Date: 2005-01-01
Features: This book highlights the following characteristics:
First, clear framework and strong theoretical foundation. The basic theories of public relations are discussed in nine chapters, with a clear framework and strong internal logic. The presentation is both profound and accessible, and it clarifies some ambiguous concepts found in other books to help readers grasp them. Second, novel cases and strong practicality. Public relations is a highly practical discipline, and this book dedicates considerable space to practical operations and case analyses. It discards outdated cases and retains only classic ones. More importantly, the author not only carefully observes life and explains the principles and practices of public relations through real-life cases but also frequently reads various newspapers and magazines to cite novel and relevant cases for analysis. Additionally, during the teaching process, the author pays attention to collecting difficulties encountered by students and carefully selects and arranges the content and presentation style based on students' learning characteristics. Third, comprehensive content with emphasis. The book covers three major areas—public relations history, public relations theory, and public relations practice—through nine chapters, providing comprehensive content. However, it does not distribute evenly but focuses on key areas such as image management, public relations planning, and aspects often overlooked in many books, such as public relations psychology and online public relations, achieving emphasis and strong practicality.