Marketing Internship

Author: Luo Nong
Publisher:
Publish Date: 2005-02-01
Features: This textbook has the following characteristics:
1. The structure of the textbook adheres to the targeting of professional abilities and the modularization of professional knowledge learning. Based on the requirements of the "National Marketing Personnel Qualification Examination Syllabus," combined with the fundamental knowledge needed for corporate marketing operations and the goals of student learning and ability development, the writing process emphasizes strengthening the targeting, effectiveness, and operability of professional abilities. At the same time, it draws on the widely adopted advanced modular textbook model in vocational education circles both domestically and internationally, making the knowledge learning for job-related skills modularized. This achieves a modularized structure in professional textbook writing, facilitating more effective and convenient learning and practical activities.
2. The textbook content focuses on closely linking theory with practice. According to the requirements of skilled application-oriented talents for production and operation lines in job positions, the content of the textbook has been carefully selected. The introduction of subject theory is kept reasonable and sufficient, highlighting the combination of theory and practice to lay a solid foundation for training students' comprehensive professional abilities for marketing work, as well as for future employment and adaptation to future career transitions.
3. The textbook content is novel, simple, clear, highlights key and difficult points, and is engaging. The textbook includes nine modules, each divided into three parts: teaching objectives and requirements, main text, and reflection and practice. This book can serve as a teaching material for vocational schools, international business and related majors, as well as for personnel engaged in international business. It can also be used as a reference for other readers.