How Culture is Forged: The Red and Black of Jinde Culture

Author: Zhang Zirong
Publisher:
Publish Date: 2005-02-01
Features: This book summarizes and extracts the practical guide for the "Culture-Led Enterprise Project" through telling the cultural legend of China's renowned real estate blue-chip company, Jinde Group. It presents a genuine Chinese-style cultural feast for readers, considered a masterpiece of corporate culture practice in China, and a top-notch work in Chinese enterprise management in 2005, currently a bestseller. Based on the author's personal practical experience and combining a case study of a famous enterprise, the book distills the "Six Steps of the Culture-Led Enterprise Project," providing a comprehensive and detailed description of all aspects of corporate culture practice. It presents insights into corporate culture from a unique perspective, introduces management thoughts rooted in the enterprise and enriched by advanced theories, and thoroughly analyzes common pitfalls in corporate culture construction. The content is authentic, emphasizes practicality, offers targeted analysis, and presents original viewpoints. The writing is vivid, skillfully uses metaphors, and features sharp prose with compelling and authentic material, making it highly readable. Readers can immerse themselves in the vivid and dynamic cultural landscapes of enterprises, feel the essence and magic of corporate culture through engaging stories, grasp the mysteries of cultural practice, savor management thoughts rooted in frontline enterprise experience, and uncover the lesser-known behind-the-scenes stories of a company's "spectacular cultural endeavors." The protagonist of the book is China's real estate blue-chip company, Jinde Group. Its development journey is legendary yet highly representative, and its experiences and lessons in corporate culture hold significant reference value for other enterprises. In summary, this is an invaluable specialized work on corporate culture, a must-read for corporate managers, corporate culture practitioners and researchers, educators, and all those interested in Jinde.