Easy dialogue between Eastern and Western management

Author: Qiu Qingjian
Publisher:
Publish Date: 2005-03-01
Features: Discover management principles from fables, gain management wisdom from cartoons, accumulate management experience from cases, and learn management secrets from comments. Perfectly combining Eastern management culture with Western management thought, this book is an essential guide for business elites. It includes three parts: "Strategic Truth," "Marketing Truth," and "Management Truth," featuring 56 management concepts with 56 captivating cartoons. Each concept is divided into three sections: "Management Dialogue," "Management Links," and "Lessons from Others (or Precedents)." The writing is clear and engaging, starting with management fables to explain the fundamental principles of managing businesses and operating oneself.
Author Bio: Qiu Qingjian is a certified public accountant. He has worked in pharmaceutical sales, book retail, and brand clothing promotion and has held positions such as Marketing Director, Financial Director, and General Manager in several large enterprises. Currently, he is a senior financial consultant and freelance writer. He has published works such as The Marketing Director's Handbook, The Simple Principles of Marketing, and The Financial Director's Handbook, as well as best-selling motivational books like There's No Unchangeable Fate, Hard Truths, Taking a Detour, and The Ant Rules. His books Hard Truths and Taking a Detour have also been released in traditional Chinese in Taiwan.
Table of Contents:
I. Strategic Truth
Truth 1: Accurately Assess Your Strengths
Truth 2: Care More About Rivals Than Allies
Truth 3: Adapt to Environmental Changes
Truth 4: Do Not Ignore Public Relations
Truth 5: Only Do What You Are Best At
Truth 6: Simple Products Win
Truth 7: Break New Ground to Surpass Strong Rivals
Truth 8: Attack the Weaknesses in Your Rivals' Strengths
Truth 9: Focus on Familiar Businesses
Truth 10: Invest, Don't Speculate
Truth 11: Controlling the Supply Chain Controls Profit
Truth 12: Learning is the Prerequisite for Advancement
Truth 13: Act Quickly to Win Fast
Truth 14: Reposition and Seek Breakthroughs
Truth 15: Don't Settle for the Status Quo
Truth 16: Do Not Ignore the Investment Environment
Truth 17: Grand Visions Must Be Built on Reality
Truth 18: The Biggest Enemy of a Company Is Itself
Truth 19: Strategic Thinking Determines Strategic Quality
Truth 20: Move in the Right Direction
Truth 21: Seek Mutual Benefit Through Symbiosis
Truth 22: Understand Why Rivals Attack or Don't Attack You
Truth 23: Virtual Operations to Break Through Tangible Boundaries
Truth 24: Weaker Parties Form Alliances to Counter Stronger Ones
II. Marketing Truth
Truth 25: Consumer Trust Is the Most Precious Asset
Truth 26: Market Opportunities Are Fleeting
Truth 27: Win Through Differentiation
Truth 28: Grasp the Big Trends
Truth 29: Make Every Consumer Feel Satisfied
Truth 30: Respect Consumer Habits
Truth 31: Never Engage in Blind Price Wars
Truth 32: Follow Consumer Trends
Truth 33: Consumers Need Training and Guidance
Truth 34: A Smile Is Priceless
Truth 35: Don't Try to Please Everyone
Truth 36: Never Ignore Product Packaging
Truth 37: Sales Channels Are Lifelines
Truth 38: First Understand What Consumers Care About
Truth 39: Collaborative Marketing to Win Together
Truth 40: "No Brand" Is Also a Brand Strategy
Truth 41: Give Consumers the Power to "Experience"
Truth 42: Build Comprehensive Marketing Relationships
III. Management Truth
Truth 43: Never Forget the Existence of Crises
Truth 44: Build Effective Collaborative Teams
Truth 45: Use People for Their Strengths
Truth 46: Identify the Key Issues
Truth 47: Management Is Supervision, Not Interference
Truth 48: Pay Attention to Suggestions from Frontline Employees
Truth 49:“”
Truth 50: Spiritual Motivation Is Most Important
Truth 51: Encourage Employees to Take Risks
Truth 52: Understanding Employee Needs Is the Key to Using Them
Truth 53: Contentment Is Not a Standard for Excellence
Truth 54: Apply the 80/20 Principle
Truth 55: Employees Are Not Machines
Truth 56: Innovate Bravely, Don't Settle for Minor Fixes