Phoenix Dance of the East: KFC and the Chinese Fast Food Industry

Author: Xiao Yexiu
Publisher:
Publish Date: 2005-01-01
Features: Do you know the rules of chain stores and franchising? How do franchisors prevent others from changing their names after learning the secrets? Does protecting the interests of the parent company mean protecting your own interests? How can you be both the owner of the parent company and your own franchisor? The positioning of a franchisor is not the same as its status; positioning has no patent. The mysteries of chain stores and franchising are all in this book! American-Chinese Wang Dading, with 40 years of experience in catering chain stores, has played three trump cards in his life: KFC, Rogers, and Lotteria.