Franchisee: The brand determines the market

Author: Zhu Lin
Publisher:
Publish Date: 2005-01-01
Features: This book elaborates on how franchise enterprises can stand out in fierce market competition: How to evaluate the feasibility of entering the franchise industry; How to design the headquarters of a franchise system; How to design and operate a model store; How to formulate franchise agreements and determine the conditions for franchisees to join; How to avoid franchise disputes; How to standardize procurement and distribution management within the franchise system; How to ensure smooth information systems; How to supervise the daily operations of franchise stores; How to create and maintain the strong brand of a franchise enterprise. The content of this book combines theory with practice and is highly operational. It is an invaluable reference tool for enterprises seeking to enter the franchise industry during the construction and operation of their franchise systems, as well as a practical application manual for established franchise enterprises looking to standardize operations and build their brand.