Guerrilla Marketing Handbook

Author: Jay Levinson, Chris Gorden, Yi Wen, Yi Wen
Publisher:
Publish Date: 2005-01-01
Features: Whether you run a multi-billion dollar enterprise or a small business managed by one person, the marketing techniques introduced in this book can make every dollar of your advertising and marketing expenses work to their fullest potential. The hundreds of marketing ideas and examples presented in this book will generate powerful marketing energy for your business. The various information resources introduced in this book will help you easily turn your marketing plans into concrete actions. Guerilla Marketing books have sold over 1,000,000 copies and are the best-selling marketing books of all time.