Winning with Creativity: X+1 Ways to Create Business Opportunities

Author: Ning Bi
Publisher:
Publish Date: 2005-02-01
Features: This book is quite suitable for someone like me who has never studied business management but is currently engaged in management work. Its strong readability made me finish it in one sitting. — Wang Yan, Entrepreneur in Jinan
It removes the heaviness of a "blockbuster" but remains professional; it talks about "creative ideas" but the content is close to practice, with plain and vivid language. Knowledge in natural sciences needs to be popularized, and so does knowledge in economic management. Such a book deserves promotion. — Zhao Jianfei, Editor at Beijing News Agency
This book meticulously explains some fundamental yet important principles of economics, marketing, and management through practical cases, which itself is a practical idea. — Wang Renbiao, Marketing Director at Kunming Insurance Company
We need such books — not purely theoretical, nor just a manual, but highly inspiring for practical work. — Hu Yongtao, Product Director at Beijing IT Company
This book presents selective creative business opportunities in the form of cases, emphasizing a relaxed reading style while striving for the practicality of financial and economic reading. The book is divided into four parts and eighteen chapters, covering aspects such as "Rejecting Mediocrity," "Superior Thinking," "Practical Creativity," and "Innovative Management." Through relaxed, practical, and rich cases, it showcases the business opportunities brought by creativity from multiple perspectives and levels. Interactive sections are included to help readers digest and absorb the knowledge while converting it into actionable guidelines during the reading process.