Logos and VI Design

Author: Wan Fan
Publisher:
Publish Date: 2004-12-01
Features: With the continuous improvement of consumers' cultural literacy and demand standards, corporate image strategy has entered a period of deep spiritual thinking and design art integration. The high fusion of economy and culture, technology and art, and the pursuit and deepening of the connotation of artistic expression design are the lifeblood of VI design. Therefore, it requires designers to have a solid cultural foundation and aesthetic ideas that keep pace with the times, as well as innovative capabilities. China's market practice in corporate image strategy started relatively late, with weak theoretical foundations and a lack of systematic education. Based on an invitation from Chongqing University Press, the author wrote this book, hoping to provide students with a relatively systematic concept of the CI system. Under the general theory of CI strategy, this book focuses on explaining the concepts of the VI system and logos, as well as preliminary design discussions, for the reference of students and related enthusiasts.