Virtual Enterprise Management

Author: Liao Chenglin
Publisher:
Publish Date: 2004-10-01
Features: This book starts from the perspective of modern enterprise management theory, analyzes and compares the characteristics of traditional enterprises with the new challenges they face, and argues for the necessity of virtual operations. It systematically introduces the basic theories, approaches, and methods of virtual operations and virtual enterprise management. The book is divided into 10 chapters: Chapter 1 introduces the fundamental theories of modern enterprise management; Chapter 2 analyzes the characteristics of traditional enterprises and the new challenges they face; Chapter 3 introduces the basic knowledge of virtual operations and virtual enterprises; Chapter 4 covers the strategic management of virtual enterprises; Chapter 5 covers the organizational management of virtual enterprises; Chapter 6 covers the human resource management of virtual enterprises; Chapter 7 covers the production operation management of virtual enterprises; Chapter 8 covers the marketing management of virtual enterprises; Chapter 9 covers the trust management of virtual enterprises; and Chapter 10 covers the risk management of virtual enterprises. While striving to provide a comprehensive and systematic introduction to the basic theories and management methods of virtual enterprise management, the book also pays special attention to the fundamental and accessible nature of its content. Additionally, it highlights the topics of virtual human resource management, virtual marketing, the strategic management of virtual enterprises, trust management, and risk management. The aim is to help readers better integrate the concepts of virtual operations with the methods of virtual enterprise management, making the book more practical. The book is suitable for undergraduate and graduate students, as well as teachers, in the fields of business management, marketing management, and e-commerce. It can also be used as a textbook for elective humanities and social science courses for students in other disciplines, and as a reference book for various enterprise managers and related researchers.