Marketing Triumphs Revelation

Author: Zhang Liang
Publisher:
Publish Date: 2005-01-01
Features: Business competition gradually becomes an efficiency competition among enterprises, individuals, and different creative and knowledge worlds. "We have some inherent qualities, a strong sensitivity to the market, quick actions, and a lot of innovative thinking. These are difficult for others to learn and copy." There is no better way to attract consumers than to reduce the price by 2 cents. In a homogeneous market, only communication can create differentiated brand competitive advantages, and effective communication must start with a "core" concept based on the dual consumer desires.