Branding of Selling Points and Selling Points of Brands

Author: Wang Rui, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: Many parts of this book are not much different from general brand management books. However, in terms of practical connotation and specific content, we adhere to the concept of marketing selling points, consistently emphasizing the importance of selling points and the methods and value of branding them for enterprises. At the same time, we can further elaborate on the methods and key points we mentioned through highly targeted practical cases. It must be admitted that no matter how good our ideas and concepts are, for relatively mature brands, we cannot completely discard the original successful theories and methods. In the main text of the manuscript, we have borrowed from existing mature theories and methods that are highly operational and effective to further enhance the rationality, standardization, and persuasiveness of this book.