Communication

Author: (English) Carter / (English) Fox / Xu Dongsheng / Lu Binbin
Publisher:
Publish Date: 2005-01-01
Features: Understanding the differences in thinking patterns between different languages and cultures, and adjusting one's communication style accordingly, is the foundation for success in international business activities. While the globalization of information technology has bridged the distance between people from different countries and cultures, cross-cultural communication still faces numerous obstacles and conflicts. Different cultural backgrounds lead to vastly different behavior patterns in business activities. If one interprets others based on their own cultural values, it may lead to completely wrong conclusions, even misunderstanding their motives and intentions. This book is easy to understand and highly practical, making it suitable for those engaged in international business activities and striving in the global market using communication skills. It is very helpful for effective communication among internal employees and between companies and international clients. It makes us aware of cross-cultural differences in international business and provides references for international business professionals when deciding what to do and what not to do. What's important is that the authors of this book are experienced, and the cases and suggestions in it are based on their practical experience and skills. They provide readers with highly valuable advice through real-life examples.