International Marketing Strategy Tutorial: English

Author: Cai Zhizhong
Publisher:
Publish Date: 1998-04-01
Features: This new textbook elaborates on the important strategies and techniques of international marketing by analyzing the opportunities in planning and implementing international marketing. It combines a solid theoretical foundation with numerous practical examples, providing in-depth analysis of cases to illustrate the intrinsic connections of concepts and their significance in practical operations.
The author has extensive knowledge across various fields, from service industries, light industries, heavy industries to high-tech sectors, covering businesses in many countries across Europe, the Americas, Oceania, and Africa. With a broad perspective and comprehensive content, the book discusses marketing to individual consumers, business-to-business marketing, as well as ethical issues, cultural challenges, and emerging markets in the context of international marketing.
In today's ever-changing world, the timeliness of information is increasingly important. This book utilizes latest data, covering almost the entire 1990s in terms of time, and holds significant guidance for the 21st century........