Television Audience and Cultural Studies

Author: (British) Morley
Publisher:
Publish Date: 2005-01-01
Features: Television, Audience and Culture is a classic work in audience research written by the renowned British scholar David Morley. The book synthesizes the theoretical framework of cultural studies with empirical research, exploring the emergence, development, and future of television audience studies from multiple perspectives. At the beginning of the book, Morley provides a comprehensive and systematic review of the history and current state of audience research from a cultural studies perspective. Building on this foundation, he conducts in-depth investigations into the following questions: (1) How do class, gender, and cultural differences influence the interpretation of television "texts" and media consumption behaviors within households? (2) How do mass media construct the myth of a "global village"? (3) How do ethnographic studies conducted at the micro level help us understand the interplay of global and local effects in the postmodern media system? In this book, Morley redefines the concept of ideology within the context of "family communication," revealing the role of media in the "interlocking" of public/private experiences and in organizing society across time, space, and groups. The book also offers unique insights into some hot topics in media/cultural studies.