Case Study of Taiwanese Enterprises

Author: Liu Zhen et al.
Publisher:
Publish Date: 2005-01-01
Features: Discloses the growth journey of the Tingshun International Group in mainland China, analyzes the business strategy decisions of Acer, reveals the development path of Giant Bikes, and showcases the management essence of Pou Chen. As the technological, economic, and cultural exchanges between mainland China and Taiwan gradually deepen, an increasing number of Taiwanese businesses are expanding their investments in mainland China, particularly in the manufacturing sector, especially in the Yangtze River Delta and Pearl River Delta regions. Taiwanese enterprises in the manufacturing sector have a number of well-known companies in Asia and even the world. The establishment, development, success, and expansion of these enterprises all have their unique success stories, and this book aims to dissect their "secrets" and summarize the experiences that mainland enterprises can learn from.
This book is divided into 11 chapters, each focusing on a specific company (the order of the case studies is determined by the completion timeline of the research): Tingshun International Group, Chang Kun Industrial, Giant Bikes, Delta Electronics, Hong Ren Group, Zhen Dan Group, Pou Chen Enterprise Group, Acer Computer, Huajing Technology, Deen Venture Capital, and Tai Yang Technology. It provides in-depth analysis from various perspectives, allowing readers to understand, learn, and explore the operational models of these enterprises.
This book is primarily intended for modern business managers, corporate strategy researchers, MBA students at universities and colleges, researchers on Taiwan's economy and industry, as well as the business managers of Taiwanese-invested enterprises.