Franchise Management (3rd Edition)

Author: (USA) Justus/Jade/Zhang Zhihui/Wang Dan, etc.
Publisher:
Publish Date: 2005-01-01
Features: This book comprehensively introduces the knowledge and skills of franchise management. Each chapter follows the actual problems encountered in franchising as a, detailing how to identify franchise opportunities, develop business plans, conduct market research, manage franchise operations, build co-brands, and cover topics such as location selection, franchise financial management, and franchise information systems. The content is rich, practical, and helps readers effectively manage franchising. This book is suitable for management majors and professionals interested in franchising.