Network marketing

Author: edited by Zhu Xiangxian
Publisher:
Publish Date: 2004-08-01
Features: Network marketing refers to a series of marketing activities that leverage the internet to achieve marketing goals. The network marketing market is a virtualized product of the market under modern information technology conditions. As an important component of e-commerce, network marketing is a new phenomenon. As an inevitable outcome of the transition from traditional industrial economy to knowledge economy, it is bound to have a revolutionary impact on social and economic development. This book introduces the theory of network marketing from aspects such as its concepts, methods, models, and strategies. At the same time, it provides an introduction to the specific organization, implementation, and management of network marketing, along with relevant case studies. The book combines theory with practice, striving to achieve both advanced and practical results. It can serve as a textbook for higher vocational and technical college students majoring in e-commerce, marketing, logistics management, international trade, and economic management, as well as a reference book for self-study and training courses.