A Creative Director's Confession: It's Not Easy Being a CD

Author: Lin Yongqiang
Publisher:
Publish Date: 2005-01-01
Features: With 12 years as a creative director in international advertising companies, the author shares his joys and sorrows, successes and failures, experiences and lessons learned, covering everything from big aspects like how to be a person and handle things, to small details like facial expressions and gestures, all with a highly "rule-based" humor. Every word is a gem, and every line overflowes with the wisdom of an international creative director. His illustrations and designs are masterpieces in themselves. In the midst of laughter and admiration, you unconsciously learn so much.