What is a CEO

Author: (English) Parry / Yang Jing / Zhu Meiqin
Publisher:
Publish Date: 2005-01-01
Features: For an organization to become a successful enterprise, it must be led by a CEO with entrepreneurial genius who follows management principles. The person managing the business should not merely oversee the company's operations; they must be able to perfectly combine leadership and management skills. CEOs are always under the spotlight, accompanied by a series of scandals, catastrophic strategic errors, bold investments, controversial salaries, and more. This book highlights all the important aspects of a CEO's career life, including designing organizational vision, strategic and organizational frameworks, selecting competent talent, investment decisions, and fostering communication. Roger I. Edsall presents a new declaration on the leadership styles of chief executives. The challenge for CEOs and all business leaders lies in creating sustainable, long-term value for the company, rather than just short-term revenue spikes and sudden stock price increases. What Is a CEO? is about how to become an effective leader—it is not only for CEOs but also a must-read for anyone in a leadership role or aspiring to become a leader.