Zoom Italy: Designing Private Life II

Author: Ouyang Yingji
Publisher:
Publish Date: 2004-12-01
Features: "If other countries have a design theory, Italy has a design philosophy, or perhaps a design thought system," Umberto Eco, the Italian semiotician, cultural critic, and writer, once proudly declared. Continuing the spirit of Design Private Life, Ouyang Yingji shares interesting insights from the design field with readers in his unique lifestyle writing style. The difference is that this book focuses on "Italy." In terms of design, because the creative approach of placing all design objects in a large full-page photograph in Design Private Life has almost become a distinctive signature for the Design series, this book will continue the tradition. However, the cover will be completely different, presenting the vibrant and lively atmosphere of Italy, clearly distinguishing itself from the previous covers that followed a calm and refined aesthetic. The main colors of the inner pages will also be based on Italy's classic red, white, and green. Her authentic cuisine, classic films, historical architecture, avant-garde furniture design, magnificent opera, elegant fashion, experimental literature, traditional painting and sculpture, and her enchanting landscapes—everything becomes distinguished and esteemed once labeled with "Italian." It seems that everything gains identity and status, as if it deserves special attention. Starting and ending with Italy, it is not a distant foreign land but a continuous pursuit of a clear and flowing self. Scaling down often makes things too delicate, sharp, and tense. Enlarging, and then enlarging further—that is what I truly appreciate: the ambiguity, warmth, and ease.