Public welfare marketing

Author: Marco
Translator: Qiu Feijuan
Publisher:
Publish Date: 2005-01-01
Features: For any marketing bookshelf, "Corporate Social Marketing" is indispensable. Corporate social marketing is often a strategy that is easily misunderstood and misused. Therefore, it is especially essential for marketing executives who meticulously design corporate social marketing projects to enhance corporate image and return on investment. "Corporate Social Marketing" is a must-read. Corporate social marketing gains high exposure, low cost, and controversy, making brands known to a targeted audience. 86% of consumers believe that companies striving for a better world have a more positive image. 90% of employees of companies participating in corporate social marketing projects admit that they are proud of their company. Many companies have succeeded with corporate social marketing, while many imitators have failed. Why? The author provides the answer in this book. For any marketing bookshelf, "Corporate Social Marketing" is indispensable. Corporate social marketing is often a strategy that is easily misunderstood and misused. Therefore, it is especially essential for marketing executives who meticulously design corporate social marketing projects to enhance corporate image and return on investment. "Corporate Social Marketing" is a must-read. Corporate social marketing gains high exposure, low cost, and controversy, making brands known to a targeted audience. 86% of consumers believe that companies striving for a better world have a more positive image. 90% of employees of companies participating in corporate social marketing projects admit that they are proud of their company. Many companies have succeeded with corporate social marketing, while many imitators have failed. Why? The author provides the answer in this book.