New Product Launch Marketing Management Skills

Author: Li Yiping
Publisher:
Publish Date: 2005-02-01
Features: When the battle for new products across the globe intensifies, how can your new products break through the competition and win with advantages? When domestic enterprises are fighting in the "price war" to the point of exhaustion, how can your brand awareness and sales profits rise steadily and win battle after battle? Twenty years ago, management guru Peter Drucker said, "Innovation or death!" But in fact, most new products end in failure, even becoming the main reason for corporate decline. Only 9.4% of new products bring businesses not only doubled profits but also a significant rise in market position! Their success always has inevitable factors. "New Product Launch Marketing is both rigorous technology and the art of practice!" With years of practical experience in the marketing field, Ms. Li Yiping starts by analyzing typical "cases" and examples of successful new product launches, sharing with you face-to-face the latest theories and essential experiences in market analysis, brand strategy, marketing strategies, and organizational execution in the new product market. Through this book, you will not only master effective methods to solve the challenges of new product launch marketing management but also gain practical skills to double your business profits. When the battle for new products across the globe intensifies, how can your new products break through the competition and win with advantages? When domestic enterprises are fighting in the "price war" to the point of exhaustion, how can your brand awareness and sales profits rise steadily and win battle after battle? Twenty years ago, management guru Peter Drucker said, "Innovation or death!" But in fact, most new products end in failure, even becoming the main reason for corporate decline. Only 9.4% of new products bring businesses not only doubled profits but also a significant rise in market position! Their success always has inevitable factors. "New Product Launch Marketing is both rigorous technology and the art of practice!" With years of practical experience in the marketing field, Ms. Li Yiping starts by analyzing typical "cases" and examples of successful new product launches, sharing with you face-to-face the latest theories and essential experiences in market analysis, brand strategy, marketing strategies, and organizational execution in the new product market. Through this book, you will not only master effective methods to solve the challenges of new product launch marketing management but also gain practical skills to double your business profits.