Rhetoric Theory: Macro-Perspective of Grand Rhetoric

Author: Zhang Zongzheng
Publisher:
Publish Date: 2004-12-01
Features: This book is an academic work focused on theoretical exploration, rather than delving into specific rhetorical techniques or the appreciation of rhetorical works. It emphasizes the study and discussion of the communicative platform of rhetorical activities, the subjects of rhetorical activities, the cognitive mechanisms of rhetorical activities, the logical foundation of rhetorical activities, the stages of rhetorical activities, the nature and structure of rhetorical contexts, the generation and deduction of rhetorical means, especially the formation of rhetorical devices, as well as the form, effect, and rhetorical evaluation of rhetorical works. In exploring the essence of rhetorical phenomena and the form of rhetorical works, it presents a broad perspective on rhetoric, proposing the concepts of "real and virtual rhetorical domains" and emphasizing the need to interpret social life as rhetorical texts and to understand the social life depicted in literary works as authentic social life. Based on this, it introduces concepts such as "behavioral rhetoric" and "non-verbal rhetorical works." It argues that behavioral rhetoric in social life will become a hot topic in future rhetorical studies. The book offers novel and expansive perspectives, demonstrating strong philosophical reasoning, rigorous logic, systematic theory, and classic interpretive qualities, making it an innovative work of high academic value.