Appreciation of Excellent TV Works of the 2003 China Rainbow Award

Author: Zhang Changming, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: The China Rainbow Award is a national government prize organized by the State Administration of Radio, Film and Television and co-hosted by the China Radio and Television Society. It is the highest award in China for evaluating the level of television's foreign reporting and is held annually. The winning works compiled in this book showcase the finest examples of China's television promotion, providing models for others to learn from. It helps in studying the laws of external publicity, improving publicity skills, and also holds significance for raising the level of domestic television program production. This book can serve as a reference for television professionals and also for students of journalism majors in colleges and universities.