Research on Enterprise Competitiveness: An Integrated Perspective Based on Corporate Values

Author: Tian Fenfei
Publisher:
Publish Date: 2005-01-01
Features: The book is divided into seven chapters and mainly consists of three parts. First, it provides a systematic theoretical discussion on corporate competitiveness and its determining factors, as well as the intrinsic relationship between corporate culture, particularly corporate values, and competitiveness. Second, it examines how corporate values influence corporate competitiveness from three levels—corporate strategic positioning, management execution, and operational support—through corporate strategic perspectives, management perspectives, and operational perspectives. Third, it analyzes four factors influencing the selection of corporate values and, in the final chapter, discusses the evolution of corporate values in China and their impact on corporate competitiveness. Overall, the book stands out for its comprehensive and systematic review and integration of existing theories, as well as for offering its own opinions and perspectives on their shortcomings or limitations. It emphasizes that corporate values should serve as the guiding principle to integrate various related factors in order to enhance corporate competitiveness, going beyond the general approach of simply emphasizing the use of corporate culture for integration. This can be considered innovative.