Author: Liu Shiwei
Publisher:
Publish Date: 2005-02-01
Features: Perhaps, for contemporary Chinese marketing, the charter that should be established is "Success Cannot Be Replicated"; secondly, only then are other things.
Author Bio: Liu Shiwei: Since early 2001, he has served as the President and Chief Strategist of the Wanding Consulting Group. From 1990 to early 2001, he was employed by the Sibao Group, where he served as President of Planning and General Manager of the Detergent Company. In 2001, he was named the "Most Influential Planner of the Year" by the media. In 2000, he won the first "Golden Pagoda Award" in China for marketing planning. Currently, he is a member of the China Marketing Association and the Writers' Association, with over 600,000 words of published papers and works, and has delivered more than 100 speeches at enterprises and universities. "The Father of Chinese Terminals," Liu Shiwei, reveals the secrets of the terminal for the first time.
[Table of Contents]
Preface Truth Exists and Will Always Live
Chapter 1 Shu Lei Creates China
Chapter 2 Under the Conditions Given by History
Chapter 3 One Core and N Differences
Chapter 4 "Invisible" Support for "Visible"
Chapter 5 Bite Down Harder
Chapter 6 Cadres Are the Deciding Factor
Chapter 7 Sometimes, Only "Tashan" Is Needed
Terminal Charter: It was me who started the terminal war in China
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