Follow-up: The Best Strategies for Modern Enterprises and Individuals in Entrepreneurship and Development

Author: Wu Yang
Publisher:
Publish Date: 2005-01-01
Features:
Follow-up Composition Follow-up Personality: Includes product naming, design, product pricing, product concept, product spokesperson, image style, target audience for the product, etc. It can follow the leading brands in the same category, but it cannot lack the personality of its own product.
Follow-up Communication: Includes advertising style, target audience for communication, media strategy, advertising campaigns, public relations activities, word-of-mouth image, terminal display, etc. The follow-up of communication should be determined by market needs.
Follow-up Sales: Includes channel strategy, personal selling, staff promotion, advertising promotion, event marketing, preferential treatment, etc. It can refer to the sales methods of the best products in this industry for follow-up.
Follow-up Management: Includes team building, marketing system, brand maintenance, terminal construction, morale motivation, channel management, distributor management, etc. When following and imitating management, it is essential to have its own unique characteristics.