Advertising photography basics

Author: Shen Xiaobin
Publisher:
Publish Date: 2005-01-01
Features: Advertising is also an art, with novel concepts and lively, vivid presentations. For print advertising, a strong foundation in photography is essential to support the entire concept. This book starts from the concept of advertising photography and provides a detailed introduction from basic to advanced levels on how to complete an advertising photography piece, presenting beautiful visual experiences to the audience. This book on advertising photography fundamentals is part of a professional photography series. The author of this book has been engaged in advertising photography for many years and has accumulated some experience in practice, offering solutions to problems encountered. The purpose of writing this small book is very clear: to share his years of experience in advertising photography with everyone, continuously improve himself through communication, and provide better commercial advertising images for the increasingly vibrant commodity economy market.