VI Visual Recognition Art · Food & Beverage Section

Author: Wang Minming
Publisher:
Publish Date: 2005-01-01
Features: VI design enters the catering industry, using aesthetic and rational methods to create highly personalized restaurants and banquet halls. Whether elegant, minimalist, simple, or substantial, the diverse styles allow diners to enjoy a pleasant environment, immersed in an attractive atmosphere that stems from meticulous design. Of course, the charm and popularity of restaurants and banquet halls primarily stem from their high-standard cuisine, stylized decor, excellent service, and tasteful design elements such as beautifully printed menus, wine lists, chopstick covers, napkins, coasters, and packaging bags—these pre- and post-meal reading materials contribute to shaping and enhancing the establishment's image. Promotional gifts like tissue boxes, series sets of matches, artistic lighters, and sunflowers further help create and elevate the restaurant's or banquet hall's identity, showcasing the unique fashion appeal formed through rational and scientific design, highlighting their high quality, standards, and level. Especially in today's highly competitive catering industry, VI design has become an indispensable part of high-quality living and enhancing the visibility of restaurants and banquet halls. This book collects VI design masterpieces from various establishments, including Zaozhuangye Restaurant, Yiwei Leading Restaurant, Minjian Wagon Restaurant, Wazi Gongchang Restaurant,, , 2503 Coffee House, Cai Gen Xiang Restaurant, Luchen Tea House, Hewei Yuan Restaurant, . Shansu Harbor, Eight Great Ancient Style Hotels, Ba Jixing Restaurant, Chaoxiangjia Restaurant, and Urban Space Western Restaurant. Focusing on VI visual identity art, the book selects representative VI works as examples, providing a comprehensive display of the catering industry.