Taiwan region travel agency operation and management

Author: Chen Jialong
Publisher:
Publish Date: 2005-01-01
Features: The content of this book originates from practical experience, demonstrating strong operationality, and is illustrated with real-world cases. Unlike general textbook counterparts, it has been highly praised by peers in Taiwan and has become the primary teaching and training material for the tourism industry in Taiwan. Since its publication in 2001, it was republished just one year later, reflecting its remarkable popularity among readers. Now, Mr. Jialong has collaborated with Mr. Zhang Lingyun, a faculty member at our institution, to revise and adapt the original book, making it more suitable for industry readers in mainland China. It is published and distributed by Tourism Education Press. It is believed that this book will provide enlightenment for the transforming tourism industry in mainland China and its management personnel, especially for the emerging outbound tourism sector. Taiwan has taken the lead in this field compared to mainland China, and their experiences and lessons are worth serious reference and study. The content of this book originates from practical experience, demonstrating strong operationality, and is illustrated with real-world cases. Unlike general textbook counterparts, it has been highly praised by peers in Taiwan and has become the primary teaching and training material for the tourism industry in Taiwan. Since its publication in 2001, it was republished just one year later, reflecting its remarkable popularity among readers. Now, Mr. Jialong has collaborated with Mr. Zhang Lingyun, a faculty member at our institution, to revise and adapt the original book, making it more suitable for industry readers in mainland China. It is published and distributed by Tourism Education Press. It is believed that this book will provide enlightenment for the transforming tourism industry in mainland China and its management personnel, especially for the emerging outbound tourism sector.