The Story and Philosophy of Haier

Author: Editorial Board of Management Stories and Philosophy Series
Publisher:
Publish Date: 2005-01-01
Features: "The Story and Philosophy of Haier" collects marketing cases from Haier's entrepreneurial journey. Haier CEO Zhang Ruimin once said, "It's not difficult to propose an idea, but it is challenging for people to embrace a new one. I often wonder why the 'Bible' is deeply rooted in the West—it relies on stories, one vivid story after another. Storytelling is an excellent way to promote a concept." This book tells over 100 stories, such as "Dismantling All 76 Defective Refrigerators!" and "How to Make a Stone Float on Water?" and is accompanied by numerous cartoons. It vividly illustrates Haier's cultural philosophy of "Emergence from Non-existence," its talent philosophy of "Everyone is a talent, and we don't pick horses by looking at their hooves," its strategic philosophy of "Plan first, then seek profit," and its management model represented by "OEC's daily review and continuous improvement," among others. This approach of combining small stories with cartoons to explain economic theories has been proven to help readers gain a deeper understanding of the essence and core of the theories through enjoyable reading. This is a book about corporate culture practices and case studies, where each story is a process of implementing a cultural concept. Of course, you can't copy it directly, but you will certainly be inspired by it, and your actions may never have such an opportunity to delve into the details of Haier's operations. You may also never have had the chance to fully grasp the cultural philosophy of a great company in just half an hour. But now, things are different. "The Story and Philosophy of Haier" presents its rich ideas and serious themes in an illustrated manner, integrating them into small yet real stories. The framework is clear, and the language is accessible. It moves you, shocks you, and makes you think deeply.