The Road of Haier Brand

Author: Haier Culture and Enterprise Center
Publisher:
Publish Date: 2005-01-01
Features: This book collects analysis and evaluation articles on Haier's world brand from experts, media, and government figures from all walks of life. Creating a world brand that belongs to the Chinese people has always been the ideal of Haier people. On the journey of building a brand, Haier has gained the attention and support of the entire society. Many of the authors of the articles included in this book are witnesses to Haier's 20 years of entrepreneurship and brand building. "A bird's-eye view is the clearest." The articles included in this book may not cover all aspects of Haier's brand-building efforts, but they can definitely reflect the true brilliance of the Haier brand. Being selected as one of the "World's Most Influential 100 Brands" is a new starting point for Haier people and also a new starting point for Chinese national brands. We have every reason to expect that Chinese national brands will have great potential in the map of world brands.