Author: Modern Enterprise Management Standardization Research Center
Publisher:
Publish Date: 2005-01-01
Features: Unlike many foreign marketing theory books on the market, this book consistently emphasizes practicality, aiming to simplify complex marketing management into a simple, procedural, and localized approach. At the same time, drawing on the successful marketing management experiences of multiple successful enterprises, each chapter is equipped with relevant charts, striving to analyze and solve various issues involved in marketing, achieving a seamless and natural progression toward success.
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