Mastering Strategy: How to Discover Your Competitive Advantage

Author: (USA) Regis Biggs / (USA) Greco / Wei Xiaoyan / Xue Mei
Publisher:
Publish Date: 2005-01-01
Features: The authors conducted in-depth interviews with senior executives from numerous successful companies. Through top-tier case studies, they review successful best strategic practices, demonstrating to readers how today's most competitive enterprises search for, manage, and integrate strategic information, ultimately transforming it into action. Featuring firsthand insights from CEOs of successful major companies such as Bill Gates (Microsoft), Ray Kroc (McDonald's), and Sam Walton (Wal-Mart). It analyzes the core ideas of thought leaders like Warren Bennis, Peter Drucker, and Michael Porter. Using real-world cases, it showcases the most effective strategies for improving corporate performance today and outlines concrete steps to leverage these strategies to enhance market share and competitiveness.