Enterprise International Business Strategy

Author: Su Yong, (Japan) Shunsuke Higuchi, (Japan); Editor-in-Chief: Kazuaki Kojima
Publisher:
Publish Date: 2004-12-01
Features: This book is a specialized collection of essays on corporate international business strategies, divided into two parts: International Business Strategies and International Management Strategies. With the increasing trend of economic globalization, cross-border operations have become a choice for corporate strategies. The book covers a wide range of strategic issues, from market entry models to the relationship between companies and regional clusters. It also provides extensive discussions on comparative studies of direct investment, the relationship between direct investment and investment environments, and more. Some case studies on specialized topics, such as the tourism industry, healthcare industry, and food industry, offer valuable insights for the operators of Chinese enterprises.