News Communication Fine Reading: Special Features and Reportage Volume

Author: Liu Hui-gui
Publisher:
Publish Date: 2004-12-01
Features: Throughout the history of Chinese and world journalism, any transformation or development in news communication, or the proposal and formation of any news communication concept, is closely related to the social development and historical context of the time.
Detailed Introduction: At the turn of the century, as the world stood at a crossroads and China was deepening its reform and opening-up, new phenomena, contradictions, and problems were emerging every day, innumerable in quantity. Under the conditions of a market economy, news, as a special commodity, was inevitably involved in market competition. With the maturation of the news market, it can be said that the news market has also shifted from a seller's market to a buyer's market. The market demands high-quality news products. Any media that does not wish to be complacent must demonstrate its talent in fierce competition to secure space for survival and development. Therefore, the proposal and implementation of the strategy for high-quality news have naturally taken center stage. This is an inevitable trend, not subject to human will. The audience is the lifeblood of the media, and everything the media does is for the audience. And...