Introduction to Newspaper Distribution Marketing

Author: Wu Feng
Publisher:
Publish Date: 2004-12-01
Features: This book is the first of its kind in China to explore newspaper distribution using the concept of integrated marketing. It is a concise guide for distribution management executives and a popular read for the millions of distribution staff nationwide. The book can serve as a training manual for distribution personnel in newspaper organizations and professional distribution companies, as well as a textbook for university students in journalism and communication. It is an ideal resource for senior management in newspaper organizations, distribution executives, distribution staff, and students and researchers in journalism and communication.