Fashion marketing

Author: Yin Qingmin
Publisher:
Publish Date: 2003-07-01
Features: This book consists of eleven chapters, mainly introducing the marketing environment of the apparel industry, consumer buying behavior in the apparel market, market research and forecasting in the apparel industry, market segmentation and target market selection, as well as marketing strategies such as product strategy, pricing strategy, distribution strategy, promotional strategy, international marketing strategy, and online marketing strategy.