Network advertising design

Author: Yang Yingmei
Publisher:
Publish Date: 2005-01-01
Features: This book, from a practical perspective, introduces the basic principles, methods, and techniques of online advertising design. The main content includes the concept of online advertising, planning online advertising, principles of online advertising design, themes and expressions in online advertising, production of online advertising, online advertising distribution and exchange, and more. Each chapter is accompanied by exercises, and some chapters include case studies to guide readers in in-depth learning. This book can be used as a textbook for university and college majors such as e-commerce, marketing, advertising, and information management, as well as a self-study reference for working professionals.