Position Grabbing: The Story of the Agile Alliance

Author: Shi Zhongshao
Publisher:
Publish Date: 2005-02-01
Features: This book comprehensively elaborates on the background, international cases, and current domestic application status of the Union Resource Planning (URP) concept and practice. URP is the primary means for enterprises to achieve e-commerce in the future. Based on resource sharing and profit sharing, with the goal of optimizing resource allocation in alliance bodies, it is a new generation of business management model suitable for economic resource alliances centered around brand enterprises. The book not only reflects innovative ideas but is closely integrated with Chinese practices, making it highly inspirational and practical. It is suitable for business managers, IT professionals, and business school students to read and reference.