Electronics and Appliances Market and Marketing

Author: Han Yonggang, Editor-in-Chief
Publisher:
Publish Date: 2004-11-01
Features: This textbook analyzes the marketing environment and consumer market of electronic and electrical products, and introduces the selection of marketing opportunities for electronic and electrical products. It provides detailed explanations of the product strategy, pricing strategy, distribution strategy, and sales promotion strategy of electronic and electrical product marketing, combined with current market realities. Through the discussion of green marketing, customized marketing, database marketing, and online marketing, it introduces innovative marketing concepts and methods for electronic and electrical products. The textbook also covers the marketing strategy, analysis of marketing opportunities, and marketing practices of electronic and electrical products. It includes practical training content for students to practice. The textbook is accompanied by an electronic teaching reference package to facilitate teachers' instructional use. This book can be used as a textbook for the Electronic and Electrical Application and Maintenance program in secondary vocational schools, or as a training textbook for marketing-related training classes or self-study reference materials.